Keyword Research – Click Through Rate Leeches

In my last post I spoke about searcher intent being an element of keyword research that is often missed. Another element which I think the majority of business people and even most SEO specialists also miss, is click through rate (CTR) opportunity. Getting a page into the serps (search engine results pages) is one thing,…
Click Through Rate Leeches

Searcher intent - not in a tent...

Keyword Research – Searcher Intent

When business people are researching to discover which search terms they should be targeting, most who have done a bit of research understand things like relevance, competitiveness and search volume, but the thing which is often missed is searcher intent, also known as user intent. Put simply, searcher intent is the intent of the person behind…

The Two Types of Search Terms.

Before I start I just want to clear something up ref keywords vs search terms. Most people use the words "Keywords" and "search terms" interchangeably. Technically speaking a keyword refers to a single word which makes up part of a search term - and the technically correct terminology to describe the whole search typed into…
Nothing to do with SEO, just an attractive female on a beach.

Search Engine Friendly Website.

Search Engine Friendly Not Search Engine Frenzied!

If you're polite and friendly to someone the first time you meet them, that's normal behavior and this person may well look forward to seeing you again. If on the other hand, you are freakishly intense and launch yourself at the unsuspecting stranger as if they were your long lost sibling, you wouldn't be surprised…

Are You Marketing Your Business as if It’s 1999?

Here is a question I think all established, experienced business people (notice I did not say old...) need to ask themselves: Are you marketing your website, and your business as if it is the late 90's? This isn't meant to be a facetious question by the way, it's a serious question based on the fact that many…
Marketing your business as if it's 1999?

Top Ten Pillars of SEO.

Top Ten Pillars of SEO – Abbreviated

I have recently written a page called The Top Ten Pillars of SEO If you have the time and inclination I'd recommend that you read the full article, if not - feel free stay here and read the abbreviated version. 1: Keyword Research I remember been sat discussing things with a new potential SEO client once…

Corner Stone / Flagship / Pillar Content

Corner stone content, also referred to as flagship or pillar content, are terms often used to describe the bigger, more important pages of content on a website, core content would be another way to describe it. It really depends on the type of website that you have as to what your cornerstone content is exactly,…
Flagship or Cornerstone Content.

What is SEO?

What is SEO and does my business need it?

What is SEO? SEO is search engine optimisation / optimization (whatever spelling you prefer) and it means anything that we do to improve the success of a website within the search engine results positions for organic search. Organic search by the way means normal, free traffic via the main google search results, and other search engines, as opposed to…

Search Engine Friendly Website Design Vs Actual SEO Work

Many business people are shocked to discover that no SEO has been done on their website. It is very common that web design companies include "search engine friendly" when describing their services, and often business people mistakenly assume that this means that search engine optimisation has been taken care of, but this isn't usually the…
SEO Vs SEO Friendly Website Design.